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If you want to build a solid relationship with customers, have you considered using Twitter to do so? If not, it might be the perfect way to engage with your audience and build brand awareness. With the social media platform boasting 269 million monthly active users, it’s essential to revise and refine your Twitter marketing strategy to cater to customers and meet your business goals.
Why Should You Engage With Customers on Twitter?
A considerable portion of your customers hang out on social media, so if your goal is to engage with them effectively, using these platforms is the way to go. Twitter is a popular outlet for customers to talk about their favorite products, complain about bad customer service, and reach out to brands to start a conversation. Social media welcomes candid thoughts and opinions, and without it, you’re missing out on getting to know your audience and catering to their needs.
When you respond to customer inquiries and actively try to provide solutions, it strengthens customer loyalty. Other brands might be able to offer similar products and solutions, but when your brand engages with users quickly and efficiently, it stands out from all the rest.
Engaging with people online also helps generate leads and sales because people want to invest in brands that care about their customers. Now more than ever, it’s essential to individualize each customer and cater to their specific needs rather than take a one-size-fits-all approach.
The more you engage on social media, the further you increase your brand awareness, further your reach, and build brand recognition. If people didn’t know about you before, they will after you implement a social media marketing strategy. It’s one of the simplest ways to get in touch with your target market and grow a following.
Let’s look at four ways you can use Twitter to engage with your audience and improve conversions effectively.
1. Use social listening tools
Although social listening doesn’t include direct interaction with your audience, it gives you information on topics to talk to them about. This includes questions, concerns, and pain points they currently have that your brand can solve and answer. These tools give you enough information to work with so you know how to help your target audience.
Social listening is important for engaging with customers because it:
- Generates leads by relieving pain points
- Shows your expertise in the industry
- Attracts new customers
- Improves your brand’s customer service experience
- Gives you feedback on your products and services
Let’s take a look at a few social listening tools you can use to boost your Twitter marketing game:
Twitter’s Advanced Search feature allows you to filter your search so you have access to the most relevant content. You can sort through filters by words, people, places, and dates to receive specific results based on your keywords.
Google Alerts is a notification service that emails users when it finds new results based on their input. You can use it to track industry-related keywords or phrases your customers want more information about. This can be in the form of articles, research, webpages, blogs, and more.
Google Trends shows you what topics are trending by analyzing search queries and keywords. It helps you gauge what content ideas are relevant to your target audience so you can create posts specifically for them. It also gives you an idea of how people search for your brand and those like it.
Quora is a question and answer platform you can use to research your audience. Looking at what they’re asking and what they want more information about tells you what they want and allows you to give it to them. You can collect relevant keywords and terms to help you generate content for your social media and engage with your followers.
Reddit is a forum platform where users can ask questions and gain user feedback about pretty much anything. It’s different from a regular Q&A platform because users can post varying types of content and give you a deeper look into their pain points and interests.
2. Be Proactive
If users see that the last time you posted to your account was three months ago, it’s not likely they’ll reach out to your brand. The lack of activity, content, and engagement will make them assume you aren’t available. This will deter them from asking questions, tagging you in posts, and following you.
Make it your mission to be proactive with your Twitter strategy. You want to make sure you post consistently and often. The more you post, the better chances you have of building brand awareness and encouraging users to engage with you. You can use marketing automation tools to make this process easier, which 80 percent of marketers use to generate leads. This software lets you schedule social media posts to publish automatically so you don’t have to worry about manually posting every single day.
Being active on Twitter also helps to form networking connections with other professionals and entrepreneurs in your industry. You can learn a lot from others, and it helps when customers see people and businesses they trust engaging with you. It signals that you’re worth investing in and entices them to check you out.
3. Create Engaging Content
If your content is boring or irrelevant to your target market, it’ll be challenging to build a following and improve engagement. Social media lets your audience to come to you; by creating engaging content, you’ll be able to attract potential customers and start a conversation.
According to one study, 47 percent of shoppers consume three to five pieces of content before making a purchase decision. So, it’s essential that when users come to your social media profile for the first time, they have enough high-quality content to sift through. If what they see isn’t relevant to their interests or doesn’t help them in any way, they won’t bother engaging.
Switch up the types of content you post to break the monotony and get your audience involved. Use Twitter polls to ask them questions and gauge their responses to create better content in the future. Incorporate visual content to grab their attention and keep it since people are three times more likely to engage with Tweets that have videos and photos. Include relevant, industry-related hashtags that make it easy for your target market to find you and encourage existing followers to reach out to you.
A great way to switch up your Twitter posts is by incorporating user-generated content into your strategy. This is content your audience creates—images, videos, graphics, etc.—and posts to social media. Its goal is to promote a brand, build its awareness, and increase engagement. Since 92 percent of consumers trust earned media, such as recommendations from friends, family, and other customers, it’s vital to show users you’re a brand they can trust. When real people engage with your brand and advocate for your products, it does wonders for its credibility.
4. Personalize Interactions
The great thing about social media is that each individual profile gives you the information you need to connect with them on a more personal level. When customers reach out to you, whether that’s for support or to start a conversation, it’s essential to tailor each interaction to the user.
When it comes to technical support, there’s no one size fits all solution for customers. It’s vital to ensure that each person gets the attention they need so you can assess their pain points and offer adequate assistance. Since 44 percent of consumers feel more connected to a brand that engages with them, it’s essential to provide for your customers online in this way.
You can find out more about how to personalize interactions for your audience by creating buyer personas that give you more information about them. These customer profiles outline your customers’ pain points, purchase behaviors, and other crucial details you need to service them on social media.
Pay special attention to your tone, voice, and wording when communicating with customers. If it doesn’t align with your branding, it’ll come off inauthentic and inconsistent. Every tweet should sound like a natural part of your brand and increase its recognition.
Forming a valuable connection with customers on Twitter is vital for all aspects of your brand growth. It builds brand awareness, harnesses customer loyalty, generates leads, and shows people you care about providing actionable solutions. Social media is a tool you can use to build a stronger relationship with your audience so you’re able to cater to their needs and provide them with enticing content. How will you use Twitter to reach your business goals?