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Email marketing continues to be an essential marketing strategy for businesses of all sizes and nature. If you have ever tried your hand at email marketing, you have likely come across Constant Contact. The popular email marketing software claims to provide small businesses with the right tools to grow and prosper. With more than 650,000 users, Constant Contact has also introduced a plethora of advanced features.
In this review of Constant Contact, we will take a closer look at its features and determine if it is worth the hype.
What is Constant Contact?
Constant Contact is an online email marketing software. It lets you create attractive newsletters and send them to your mailing list. You can even add your website URL and let the software integrate your company’s logo, color schemes, etc. into your newsletters. Additionally, you can store the contact details of your subscribers and divide them into separate segments.
The company was founded in 1995 and was known as Roving Software. It got its present name in 2004. In recent years, it has offered additional features like event management tools and Google Ads integration. You can even conduct online surveys and collect donations using Constant Contact.
You can also set up autoresponders that get triggered based on a recipient’s actions. Additionally, it lets you store a limited number of media files like images, videos, etc. Pricing is variable and depends on the number of contacts you have in your mailing list.
It is now time for us to discuss the features of Constant Contact in greater detail.
Drag-and-Drop Email Editor
Constant Contact offers a simple and intuitive email editor that lets you design attractive and mobile-responsive newsletters in a few minutes. You just have to drag the individual elements like text boxes, images, etc. and add them to your newsletter. Alternatively, you can enter your website URL and let the software integrate your company’s branding into the newsletter. This is an effective way of maintaining a consistent brand image.
Additionally, Constant Contact offers more than 100 editable email templates. These templates are mobile-responsive and can be easily customized to match your company’s brand. You can also set up A/B split testing to test different variations of a subject line and find the most effective one.
You can import your contacts from Outlook, Salesforce, and even an Excel sheet. Constant Contact also lets you divide your mailing list into segments and send separate newsletters targeted at each segment. Unsubscribed and bounced email addresses are automatically removed from your database.
Constant Contact supports integration with Shopify and WooCommerce. This lets you automatically send emails to website visitors based on their actions. For instance, when a user adds a product to their cart but doesn’t complete the purchase, you can send them a shopping cart abandonment email. This helps improve audience engagement and boosts conversion rates in the long run.
Tracking & Reporting
You also get access to real-time tracking tools that let you monitor the performance of your email campaigns. Apart from tracking the open and click rates, you can check out other metrics like bounce rate, number of unsubscribes, etc. This lets you identify the gaps, if any, in your campaigns and devise new ways to improve them.
Marketing automation is an emerging trend that is being adopted by businesses to improve their campaigns. Constant Contact lets you create autoresponders that are automatically sent to your contacts based on their actions. For instance, you can set up a welcome email that greets new subscribers as soon as they are added to your list.
Likewise, you can create a standard reply email that is triggered when a recipient clicks on a particular link in the newsletter. Additionally, the software resends a newsletter to those contacts who didn’t open it the first time. You can also schedule a campaign and let it be automatically sent to your contacts at the specified time.
Constant Contact is integrated with Eventbrite and gives you a platform to manage your events. You can use it to send invitations, manage registrations, and promote your event across various channels. Additionally, you can conduct online surveys/polls and collect donations from your subscribers. You can use this feature to seek feedback and suggestions from your existing and potential customers.
Recently, Constant Contact has also introduced another feature that lets you create compelling landing pages with a specific call-to-action. You can also create and monitor pay-per-click (PPC) ads on Facebook and Instagram.
Constant Contact offers a comprehensive knowledge base that answers most of the questions you would have as a beginner. It includes extensive video tutorials that help you get a hang of various tools. The website also has a live chat feature to help resolve your queries in real-time. Additionally, you can reach out to their customer support team via a phone call.
Constant Contact has a variable pricing model that decides your pricing based on the size of your mailing list. You can choose from three different plans namely Lite, Email, and Email Plus that start at $5, $20, and $45 per month respectively. While the Lite plan is restricted to 10,000 email sends per month, the other plans let you send an unlimited number of emails.
Both Email and Email Plus plans let you store up to 50,000 contacts at $335 per month. All the pricing plans also offer a 30-day free trial.
Is Constant Contact Right for You?
The best way to answer this question is to weigh the pros and cons of Constant Contact.
- Simple and user-friendly interface
- Sophisticated email builder that integrates your company’s branding into your newsletters
- 100+ pre-designed email templates
- Advanced event management tools
- E-commerce integration
- Multi-faceted customer support with a robust knowledge base and response live chat support
- Higher pricing in comparison to other email marketing software
- Automation capability is limited to autoresponders and list segmentation
- A/B split testing is restricted to the email subject line
Constant Contact is a great tool to kickstart your email marketing efforts and get a hang of this technique. It is particularly useful if your company is into event management. However, if you are looking for advanced automation and A/B testing features, you might as well consider other platforms like MailChimp and MailerLite.
Constant Contact delivers on its promise of being an email marketing tool that propels the growth of small businesses. The sophisticated contact management and email builder tools help you create and send professional-looking newsletters in a jiffy. The software also offers various unique features such as the event management tool. The only slight problem is that it offers limited automation features compared to other competitively priced tools.
Have you used Constant Contact for your email marketing campaigns? Share your experience in the comments section below.