Do you want to grow your small business through your social media profiles? If not, you’re missing out on a massive opportunity to engage with your subscribers, increase sales, and spread brand awareness.
When you consider that 80 percent of internet users have at least one social media account, it becomes clear that platforms like Facebook and Twitter are vital to the growth of your brand.
There are plenty of technical guides that dive into how to grow individual social media profiles. You’ve likely encountered posts that teach you specifically how to improve your Facebook page.
We want to take a broad approach and give you plenty of actionable tips you can use across several or all of your social media accounts. The advice listed here will help you build more meaningful connections with your audience while generating more traffic to your business.
Let’s dive in!
Create Ask Me Anything Events
Ask me anything (AMA) events are prevalent on social media sites like Facebook, Instagram, and YouTube, but it also creates some chances for engagement on websites like Reddit.
The purpose of AMA events is to open the floor to your audience, so to speak, which helps encourage engagement. Consumers want to communicate with brands that are transparent and give people the chance to ask their burning questions.
There are several ways you can host your event. Business owners and marketers frequently stream live videos where they talk to their followers in real-time. This tactic is excellent for building instant rapport with your audience, but you should have someone in the chat moderating to ensure that the occasional troll posts slip through the cracks.
Alternatively, you can reach out to your followers on other platforms like Twitter and ask for their questions. Compile all of the questions you’re comfortable answering, and film a video where you conversationally go through queries and provide exciting and concise answers.
Don’t forget to announce these events in advance and share your video upload across all of your social media platforms for maximum exposure.
Entice with Lead Magnets
Lead magnets are a great tool you can use to grow your email list and boost sales. Ebooks, whitepapers, checklists, and infographics are all considered lead magnets because they are highly sought after and see much more engagement than a standard blog post.
Traditionally, business owners make a landing page where they encourage consumers to subscribe to their mailing list in exchange for the lead magnet. You can take this a step further by promoting your lead magnet on social media.
There’s a good chance that plenty of your followers are not subscribed to your email list. If you’re offering something they want, you’ll have no problem turning your social media followers into email subscribers.
While you’re getting people to sign up for your lead magnet, use this as an opportunity to learn more about your target audience. Most industries have several customer personas they use to describe the people who frequent their website.
When you don’t have actionable data, it becomes a challenge to send out personalized, segmented emails and messages. Personalized emails see 6 times more engagement than a one-size-fits-all email. It pays to have information about your social media followers and subscribers, and lead magnets help you accomplish this task and so much more.
Host an Online Giveaway
Online giveaways are another excellent tool you can use to grow your social media profiles and business. You have the potential to see explosive social media growth utilizing this marketing strategy.
We all love games and the chance to win an exciting prize, and your customers are no different. If you want to host a contest, think about the prize you want to offer. Widely used products like a $50 Amazon gift card will encourage people who have never heard of your brand to hit the follow button.
You can also give something away from your online store. This tactic is excellent for bringing in targeted customers. While most people could use a $50 gift card, only certain people will need the exact product or service you offer on your website.
The rules you set for your contest will also play a role in how much it helps your channel grow. For example, you could make a rule for one of your contests that requires participants to share your post and tag three friends. Once they share your post once, there’s a chance it could go viral if it’s shared enough times.
There are over 3 billion people on social media. Holding an online giveaway will help you reach these people and spread brand awareness while growing your business.
Include Hashtags and Engage
Back when Twitter was new, everyone laughed at their hashtags feature. Most of us wondered how this feature would ever prove useful to people on a personal and professional level. Here we are years later, and websites like Instagram and Twitter have more users than ever before, and hashtags are still a massive part of their service.
You can use hashtags to grow your small business. The first step is to research keywords that are popular in your industry on social media. For example, a marketing channel would likely use the hashtag #CRO, which stands for conversion rate optimization.
Picking the right keywords makes it easier to reach your target audience. The other people using the words you tag are likely already interested in your industry and are pre-dispositioned to engage with your brand.
The key to keeping the momentum is to engage with people when they respond to your posts or use a hashtag you created. Consumers expect brands to engage with them on their social media profiles. Looking for groups and hashtags is a great way to connect with like-minded individuals and grow your social media account.
Design and Share Video Content
Your posts and advertisements matter, but video content can help your brand shine. Adding videos to your blog posts can increase your conversions by up to 86%, making it one of the most effective types of media for growth.
It’s possible to share your videos on any social media platform that comes to mind. You’ll usually find that videos are not only more shareable, but more valuable to your customer. Take into consideration that 66% of people prefer to watch a video about a product, as opposed to reading a post.
In other words, if you’re not producing video content that showcases your products and talks about your industry, you could lose countless customers every single day.
There are plenty of ways you can create video content for your website. The first way is to come up with something brand new. Think about a topic that interests your target audience that’s not covered in your blog and create content around that premise.
Additionally, you can take existing content on your website and turn it into a video post. Plenty of businesses use this tactic to make their content more digestible and diversified. You don’t want to miss out on a customer because you didn’t have a quick video available.
You can also do demonstrations of your products and services. Let’s say you own a SaaS business; you can create tutorials showing existing customers how to use your product effectively. Not only will this help with customer success, but it will show non-customers how easy it is to get started with your service.
Partner with Influencers
Influencers are social media personalities that have a dedicated following. Usually, these people create content that’s unique to their channel and actively engage with their followers using some of the tactics we outlined above.
Partnering with influencers can help you dramatically grow your social media visibility. In most cases, you can find popular influencers on YouTube, Instagram, and Facebook. Look for people that have a following of 10,000 or more, and watch some of their content. You can gauge what kind of videos they make and their target audience based on their tone, topics, and current sponsorships.
Once you find someone who seems like a good fit, send them a message and ask them if they are interested in collaborating in a sponsorship deal. Some influencers will review your product in exchange for the thing you want them to review. Other people will post your video ad in their content for a fee.
You’ll have to think through your budget and marketing goals before you commit to an influencer. It’s always a good idea to create personalized links for the people promoting your brand. The links will let you see where all of your traffic is coming from when you review your analytics.
Social media has evolved dramatically over the last decade. More people are making social profiles every day, and business owners are trying to keep up. If you start putting these tips into practice, you’ll have no problem introducing your company to new people while growing your sales and website traffic.
The most important thing to remember is your growth will not happen overnight. Consistently posting and engaging with your followers will help you gradually grow over time. Organic growth is ideal for most small businesses because it allows them to scale up as they get more visitors on their website.
If you see your numbers slip from one week to the next, don’t give up. Stay motivated, and you can persevere. Consistency is vital, and with the right social media strategy in place, you can see explosive brand growth.