As an online business owner, you should definitely be leveraging the power of a blog. After all, your blog is the perfect way to inform, educate, and entertain your site visitors about what you have to offer.
Plus, a well-written blog helps drive traffic to your site, convert people into subscribers and customers, and generate you lots of money.
But your content marketing efforts shouldn’t stop there.
Promoting your website across many channels is the best way to establish yourself as authority, expand your reach, and land more sales. And it just so happens that social media is the perfect platform for doing just that.
Today we’re going to take a look at how you can incorporate some social media marketing strategies into your overall content marketing plan and continue to grow your business.
Know Your Platforms
It’s easy to want to jump onto every social media platform out there.
After all, the better social media presence you have, the more people that will come to your site right?
Not every social media network out there is going to have your target audience on it. Not to mention, focusing on too many platforms at once will ruin your marketing efforts.
The first step to social media marketing is learning about popular platforms and how they relate to your target audience. Here’s a breakdown of some of the top social media platforms out there and their best traits:
- Facebook: as the most popular social media platform out there, Facebook has the potential to reach a large user base. You can create ads, post links back to your site, add imagery and video content, and even interact with followers.
- Instagram: if you run an eCommerce business, Instagram is the place to be. You can enlist the help of an influencer to help spread your message, post images of your products and let people buy right then and there, and even post Instagram Stories, which add a personal touch to your business.
- Twitter: this platform is great for sharing simple updates and links back to your site. It also provides a nice platform for interacting with those interested in what you have to say about specific topics, including your own industry.
- LinkedIn: though not the most popular social media platform, LinkedIn is still useful for finding talent to help grow your business, sharing ideas with other professionals in your field, and promoting your business.
- YouTube: this video-sharing platform is great for uploading video content that promotes your business, as well as give people a chance to comment, like or share your content and expose your brand to a broader audience.
If you need help with how to make money using any one of these social media platforms, check out the eBook, Monetize! Turn Your Followers, Likes, and Views into Cash, from this great selection of Oberlo books.
Find out ways to monetize your blog right away, and how each social media platform can help you achieve your goals with a little bit of hard work and proper social media marketing tactics.
Social media, in general, has a fast pace. If you aren’t purposefully trying to establish a strong presence and boost engagement, being on social media will do you no good.
Make sure to plan out what type of content you want to publish on your chosen platforms, when you want to publish, and whether you want to get influencers involved.
Need help finding an influencer?
Check this guide to find social media influencers.
You can use a tool like; Phlanx.
With it, you can discover influencers on various social media platforms, how many followers they have, and how engaged their audience is.
Make Things Visual
People are visual by nature and love to see high-quality, relevant, and beautiful imagery on social media. In fact, images can make or break whether a person clicks your call to action button or site link.
Luckily, with Canva, you can create unique, one-of-a-kind images for any social media message you want to post.
Choose from the pre-designed social media templates and customize things like fonts, color schemes, icons, images, and more. The great thing about Canva is that you can also create highly shareable images to complement your blog content.
For example, create an infographic that people can share on their own social media platforms. Doing this takes some of the workload off you, and lets others expose your brand to those they think will love what you have to offer.
Plan Your Content
There’s a lot that goes into posting on social media if you want it to be an effective strategy for building a large following, driving traffic to your site, and converting leads.
For example, using catchy headlines and copy to catch people’s attention is the key to getting people to read your posts and engage with your content.
You can use a free online tool like CoSchedule Headline Analyzer to help you craft compelling value propositions for your social media posts.
This tool is also helpful for creating headlines for the blog content you plan to publish on your blog that you want people to share on their own social media accounts.
It’s a win-win situation!
Here are some other best practices for getting people to engage with your social media content:
- Address your audience directly, personalizing the experience
- Always interact with those that comment on your posts to show you care
- Add descriptive copy to all posts to give people a preview of what they can expect if they click your CTA button
- Add relevant images to catch people’s attention as they scroll through their feeds
- Consider video content because people love to watch and engage with videos
If you work hard to perfect your social media copy, you’ll find yourself with more followers, leads, and sales in no time.
Share Other Content
Your social media platforms are not supposed to be all about you.
If you want to build long-lasting relationships with your followers, you should show that you understand the industry you’re in, and that means sharing other people’s great content too.
After all, your followers demand that you not only offer them great products to buy but content that is of value to them.
If they feel all you do is promote your products and want their money, they’ll be less likely to convert.
But if you show them that you care about the information they receive, by sharing other industry professional’s content, they’ll trust you as a brand, and as an authority, and stay loyal to you.
There is so much that goes into social media marketing that it would be impossible to cover it all in one post.
That said, it’s important to at least get started since social media can have such a significant impact on the amount of traffic that comes to your site, the quality of leads you collect, and the number of conversions and sales you secure.
Don’t forget about simple things like posting blog content you’ve already created onto social media platforms frequented by your target audience. You never know what you might be missing if you do.
What do you think about these Social Media Marketing strategies? and which social media marketing strategies are you using for your business…? Tell me in the comments box…