In these days, online presence is a big source to grow your business. It does not matter that you have a small agency or running an MNC, a website is the necessary part of every business to make an online presence.
Big companies have more sources, minds & budget to invest in their websites & marketing. That’s why they design everything professionally. But a small business has limited sources, minds & budget to make their website. That’s why they just start a website for their business & think about its functionality, not about design.
But design is the most important part of a successful website. Because every customer or user will be looking at your website design first when he/she will make the visit on your site. And if they like & impressed by your website design then they will think about for further dealing otherwise they will return. Always remember that;
“First impression is the last impression”
So always think about the design of your business website. Your small business web design must be professional & genuine. It will represent your business services.
In this guide, we will discuss some points for small business website design. So let’s start!
Golden Rules for Small Business website design
Professional & Neat-Clean Design
Your small business website design will represent your business. For this, plan everything that you want on your website & arrange them systematically. Use genuine color combination for your small business website. Avoid fancy designs. Your design must be pixel perfect & clear.
Make your site easy to use for your users. A clear navigation structure will be helpful for your customers to use your site. You can use Google guidelines to make your site more user-friendly.
Responsive & Mobile Friendly
In these days, mobile users are increasing day by day. There were more than 2 Billion mobile users in 2016 worldwide. That’s why you also have needed to focus on mobile users as well as desktop users. Google Also consider it in ranking factors. You need a Responsive & mobile friendly website design for small business.
Structured Data & Schema ready
Your website must follow Google and other search engines guidelines. Structured data & schema.org help Google & other search engines to know about your website and rank higher in Google Search results. SEO friendly site structure will help you to get more customers & rankings for your small business website.
Page load time
Make sure that your website takes only 2-3 second to open completely because Google also considers it in ranking factors. Some studies show that 1-second increase in load time means 11% increase in Bounce rate. Users are also like to visit on site which opens under 3 seconds. Otherwise, 66% user returned back & visit competitor’s website.
Make a contact us page & provide your complete contact details (emails, numbers, address, map to get directions) on contact us page as well as a contact form. You can also provide your business address & contact details in the footer of your website. Use scheme.org for your address. It will help you to show your business on Google.
Tell about your business & yourself on your website to increase the trust level with your customers. Tell them about your experience, journey, and history of your small business.
Testimonials & feedback
Share your previous customer’s response about your business with new customers. A real & good feedback about your product will help your customers to choose the best product as well as the increase in your sales.
FAQ means Frequently Asked Questions. A FAQ will help your visitors to read more about your business in short time. So it is a good idea to place a FAQ page on your website.
Call to Action
After reading about your business tell them what to do next. Give them call to actions like as- signup for the newsletter, buy now, use the free trial for one week and much more to keep them connected with your business.
Social media has great power to make your business more successful. Provide your social media links on your website. Grow your followers & engage with your audience. Provide social share buttons to share your content.
Average cost of website Design for small business
The cost of website design for small business depends upon your requirements. For example, if you want an e-commerce website for your small business then it will be more expensive than a simple website. But the average cost of website design for small business will be $100- $3000. You can hire a small business web design company or freelance website designers for small business website.
Website design and hosting for small business
It depends upon you & your requirements that which type of hosting you want for your website. You can buy a shared hosting for your small business as well as a dedicated server. If you are just starting up or running a small business and want a simple website then shared hosting is the best hosting for your small business website. There are many hosting companies to buy a hosting for your business website. But you have needed to buy a hosting from a reputable company. Like as- Bluehost, Siteground etc. you can buy a shared hosting in just $3-$5/month for your small business website.
Small business web design must be simple, unique, and relevant to business and user-friendly. The success of a Small Business Website Design is depended upon the engagement of customers with your business & website. Always choose optimized website design& hosting for small business. And hire a professional, experienced & reliable small business website design company or experienced & affordable website designers for small business website. You can hire anyone locally or from freelance sites like as- Upwork, 99designs, toptal etc.
I hope now you can understand some basics but professional points for small business website design structure & can design a unique & professional design for your small business.