SEO 2024: The Definitive Guide to SEO

Do you want to learn SEO Search Engine Optimization? then Read this complete guide to SEO. When you start a […]

SEO

Do you want to learn SEO Search Engine Optimization? then Read this complete guide to SEO.

When you start a new website or blog on any niche, then there is very difficult to get a position on the first page of the SERP, even if you publish content regularly. Your competitors are showing there, instead of you. They are getting a huge amount of organic traffic due to their higher positions in SERP. This is a loss of you, Because;

  • 33% of visitors go with 1st Position in SERP!  
  • 65% of visitors go with the Top 3 results in Search Engine Results.
  • And Almost no (negligible) visitors go to the 10th or further page in SERP
  • There is a very small of visitors that check the 2nd or 3rd page
  • Every month, on Google, 400+ billion Searches are made by their users.

Now you can think or imagine why you need a top position in search engine results.

But now the Question is 

  • how can you get top positions in SERP?
  • How to get free organic traffic?

The answer is SEO

What is SEO Search Engine Optimization & How it Works?

Definition- SEO Search Engine Optimization is the process of making a website search engine friendly to get more organic traffic by getting higher positions on Search Engine Result Pages.

To understand, how SEO Works First you need to learn & understand;

  •  search engine’s working
  • How does a search engine know about your site or content?
  • How do Search engines give positions in SERP?

After that, you can understand the workings of SEO. It is the technique to increase the presence and visibility of your site or content on the Internet by Different methods.

SEO has three types-

  1. White hat SEO (recommended, 100% Safe and genuine)
  2. Grey Hat SEO (not recommended)
  3. Black Hat SEO (not recommended)

SEO can be divided into two parts-

How to do SEO – Step-by-Step Guide

You can hire an SEO expert to do it for your site. I also provide SEO services, but I recommend that you do it yourself. Learn about SEO and understand it & start it. 

Before starting SEO check your Site’s Indexing in Search Engine by Site:domain.com.
If not then submit it to Google for indexing.

Keywords

To start SEO; Search Engine Optimization, you need keywords related to your niche. Keywords are used to write content & get a position in Search results. Choose keywords according to your niche. For example: if you have a fitness niche site then use keywords related to fitness like as, like Fitness Tips, Fitness Bands, and Body Exercises. And check monthly search volume, CPC, etc. terms, about a keyword before choosing them.

You have to need to use keyword research tools to find keywords. Choose long-tail keywords. There are many tools to do keyword research. But I am recommending some best tools to find keywords:
Keyword planner by Google
SemRush
Long Tail Pro

Content

“Content is the king of the online market” is true.

After choosing keywords, write SEO-optimized content on them. And use relative keywords about the main keywords.

For example, if you write content about “Google Adsense” then use its LSI or Relative keywords like Google Adsense approval, Google Adsense Tips, Requirements for Google Adsense, etc.

Your content should be free from any errors (spelling errors & grammar errors). Use the Grammarly tool to check errors. Most importantly, your content must be unique not be plagiarized. It means content should not be copied from any other sources or sites.

Write well-structured, informative, Descriptive, and unique content. Use media in your content to increase search visibility. Remember one thing; Write for users, not for Search engines

 Content Optimization

Title Tags

Write an Accurate, descriptive, and concise title for your content. It should not be longer than 50 characters with spaces. Use Keywords in-

  • in title & permalink.
  • In the first paragraph.
  • Image alt tag.
  • Use LSI keywords in the body & H2 or H3.

Meta Tags

Meta tags provide information about your site to search engines. write a unique and relative meta description of your content. It should not be longer than 160 characters.

Heading Tags

Use Heading tags to highlight & divide your content titles in the heading, subheadings, etc.

Use the H1 tag for the content title only, don’t repeat it. In WordPress, the H1 tag is already in the title. H2 is for the Subheading & H3 is for the Sub-subheading and so on.

For WordPress SEO, you can use SEO plugins like Yoast Seo & Rank Math which will help you to do On-page SEO for your website or webpage.

URL-Structure

URL is the address structure of your site. It should be well written, and shorter (2-5 words) with the focus keyword. Use hyphens instead of other symbols.

Image SEO

write image title, caption & alt text to make an image Seo optimized.

Design & Architecture

Your site must be neat & clean and designed with proper HTML, CSS, and JAVASCRIPT configuration.  With an easily understandable navigation structure. Google looks for quality on your site. So Google uses website load time (page speed) as a factor in ranking. If you have a site that takes very less time to load or open then your rank will be higher in searches. Use the Google page speed checker tool to check your site load time. you can use Pingdom or GTmetrix to check.

Your site should be mobile-friendly. These days everyone has & uses smartphones to search, read, and watch something. Mobile users increasing day by day. So make your site mobile-friendly.

 Social Presence

Social media has a big impact on SEO rankings. It has a great impact on the visibility of your site or content. Your Social reputation (likes, shares, tweets, followers) is counting in the ranking. So you need to share your content on social media to increase its social presence & indexing. It also helps to get traffic on your site. So be active on social media and share your content on popular sites like, Facebook, Twitter, Linkedin, Google Plus, Pinterest, etc.

Backlinks

backlinks are one of the most important things to get a higher position in the Google ranking. Google checks for your backlinks, backlinks quality, etc. to believe in you. Having backlinks from premium sites, means you & your content are genuine not fraud or spam. So as a result of this trust, you get higher positions.

Submissions

Submit your site to high PR & your niche-related directories, forums, communities, etc. it will help you to increase your online presence & indexing as well as get traffic to your site.

Too many submissions can hurt your website rankings. So Don’t Overuse it.

Violation & Spam Penalties-

we can’t talk about SEO without considering the chances of Google penalties. Doing SEO the wrong way or using methods that are over SEO can penalize your site from SERP. So be careful when doing SEO Search Engine Optimization. Don’t submit the site in bulk or on any site directory.

Conclusion

These are the main and basic factors of SEO. SEO is not a big deal; you can do it easily if you understand it once. The output may take some time and depend on your requirements. But there is always a risk of Google penalties. Avoid overly and spammy SEO. Keep learning more about SEO and start it for your Site.

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