Wordpress

How to engage your audience using Truepush WordPress plugin?

Truepush, this year, announced the launch of its first WordPress plugin. The plugin allows WordPress users to send free push notifications to its site users. 

WordPress, currently, provides 58,000+ plugins in the repository. These plugins serve various purposes for marketers. From engaging users to live chatting options, or taking user feedback. 

There are very few plugins for user engagement in the market. As a result, on average, marketers need to spend for user engagement approximately $1200 on a monthly basis. 

Here is one such plugin from Truepush that you can use to work on your user engagement and increase your conversions significantly.

In this article, I’ll cover the complete review of the Truepush WordPress plugin and explain to you the Truepush features you can use to simplify and boost your user engagement.

How to download the Truepush WordPress plugin?

Go to WordPress plugin directory: https://wordpress.org/plugins/ and follow this:

 b) Select the plugin and you’ll see the window as shown in the image below.


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c) Click on ‘Download’. (Here is the direct download link here.

d) Once the plugin is downloaded, you can follow this integration procedure.

Once your plugin integration is done. Log in to Truepush. You’ll see the Truepush tool as below


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What does Truepush provide you? 

  1. Dashboard Metrics: Truepush dashboard provides various metrics for a total summary like:

Subscriber information

  • Total subscribers, which includes all your subscribers including past unsubscribers.
  • Active subscribers, it includes your current subscribers who receive your push notifications.
  • Total unsubscribers, it shows a total number of unsubscription from your website push. 

Weekly Stats Click Report

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The weekly stats report shows you the daily click rates on your campaigns. 

Last 2 day’s stats

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This data will show comparative results based on subscribers, unsubscribers, campaigns, views, and clicks for two consecutive days. 

Last 5 campaigns details

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Your last 5 campaign details will be displayed on the Truepush dashboard. It includes campaign title, status, delivery rates, view rates, total clicks, and more. 

2. Campaigns: The campaigns tab in the Truepush tool shows a complete campaigns list with all the metrics I mentioned in the above point. 

You can also filter campaigns based on certain parameters like tags, date range, status(created, running, completed, cancel), and source (Simple notification, RSS-to-push, Trigger, API, Plugin). 

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3. RSS-to-push

This feature from Truepush allows you to automate your push notification campaigns. Here is a guide to set up your RSS push campaigns

How RSS-to-push is beneficial? 

There are regular content updates on websites. It could be a recently published blog, case studies, any event that is coming up, and a lot more. 

Using RSS-to-push campaigns, you can instantly notify your user base the moment you make any post live on your site.

Some of the benefits of using RSS Feed :

  • It is simple to integrate an RSS-to-push feed from the Truepush dashboard.
  • Send Automated feeds by setting up the timings.
  • Saves you 40-60 man-hours every month.
  • Increase in user engagement.
  • Brings consistent traffic to your site through regular push campaigns.

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The RSS-to-push feature is one of the most used features by media and publisher brands. There are hundreds of news updates on a daily basis and it’s not an effective way to send each push campaign manually. 

4. Audience Segments: Audience Segmentation is the process of creating user cohorts based on specific parameters and demographics. You can create audience segments from the existing segments Truepush provides like segments based on country, city, gender, age, subscription date, and many more. 

If you want to create audience segments from scratch, then custom tags can be used from Truepush.



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Some of the benefits of using the Audience Segmentation feature are:

  • It becomes easier to engage with your specific audience cohorts. 
  • Increases conversion rates. 
  • You can better understand your audience- its various groups of users and their preferences. 

Creating exceptionally targeted notifications has much higher open rates and click-through rates. 

5. Create Templates: You can create a push notification template and save it for later use in similar campaigns. This way, you don’t need to create new templates every time you send a push and save your time.  For example, if you want to notify your users about an event that is going to happen after a week, then you can send your promotional campaigns daily using the same template. 

6. Send timely Triggers: Triggers are notifications you can set up when a user takes some action on your website. Triggers act as a reminder and create a sense of urgency in a user’s mind. For example, if a new site visitor subscribes to your push notifications, then sending an engaging push would build long term value from returning visitors.  You can send triggers after x minutes of users subscribing to your website. 

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7. Subscribers data: Subscriber data from Truepush provides many details about your subscribers as follows: 

  1. Day-wise stats
    Day-wise subscribers stats shows your subscribers, unsubscribers, deleted users, etc from the specific opt-in type.
  2. Category-wise stats
    Category-wise stats show the presence of your subscribers based on various parameters. For example, browser-wise subscribers show the distribution of subscribers across chrome, chrome mobile, opera, firefox, and firefox mobile browsers. The platform-wise subscribers i.e. subscribers present on the web and mobile platforms. The country-wise subscribers, for example, how many subscribers are from India, the US, and so on.
  1. Subscribers
    The ‘subscribers’ tab provides you your user information like unique user id, subscribed date, last seen, status, and many more.
    On top of it, you can filter your subscribers based on subscription date range, status if the subscriber is active or not, and so on.  
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  1. Test users
    Before making any push notification campaign live, you have the option to add test users to your site. This feature makes sure your push notifications are error-free, have the right links, and images. 

Now, you know the key features of the Truepush dashboard. Now, the important question is, 

How do you send push notifications? 
a)
On the Truepush dashboard, click on ‘create campaign’.
b) You’ll see the window as shown below.


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c) Enter the details of your notification message like title, description, notification image, and icon.

d)Select your audience. You can select from the segments you have added to your project on the Truepush dashboard.

d) Choose to send a notification instantly or schedule it later. 

On WordPress, you can directly set the auto push notification through the plugin the moment you publish a blog.

Conclusion

Truepush is a free push notification tool for websites and mobiles. The new launch of the WordPress plugin aims to multiply the efforts to empower brands in free user re-engagement.  You can install the plugin from WordPress and keep monitoring the campaign metric from the Truepush dashboard.  The features provided by Truepush are easy to use, with seamless integration.  

With continuous usage of push notifications strategically, you would boost your customer engagement, conversions and establish your brand identity. 

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