Do you want to learn on-page SEO techniques? Then this is the guide for you.
Google always provides High-Quality results to its users, when they search on Google search. This is the main reason for to wide use & popularity of the Google search engine.
Google is a Search Engine, not the whole web or the Internet.
A search Engine is a Combination of algorithms that filter and show data according to the user’s requirements.
Google always changes its algorithms to improve & provide more quality, to its users. Now Question is, how does Google read or know about content or topics?? I mean, what a User wants and shows results related to the user’s query.
Every search engine has robots, called bots or crawlers. These crawlers reach sites or web pages to find content related to a user’s query or search term. These bots or crawlers read your page’s Meta Tags to know about the topics of that page. Then according to quality, links, DA, etc. provide ranks to different Sites or pages in SERP.
A higher rank means Higher the Quality of a Web page or Site, in different ways. For that reason every webmaster does SEO. SEO means Search Engine Optimization. SEO starts with Quality.
- Quality in your Content
- Quality in Your Webpage & Site
If you have these things on your site you will probably rank first in the Google search.
SEO increases your site’s visibility, indexing & search engines can reach or find your content or site easily. So in the results, you rank higher in Google.
Ranking on Google depends upon 2000+ factors. In other words, Google considers 2000+ Factors to rank a Site in SERP.
But In a simple way, Google’s Ranking Depends upon three Factors;
- Quality of your Site
- Trust/ Popularity
- Search Intent
To Increase the Quality Of your Site, you have the need to do On-Page SEO.
What is On-Page SEO?
On-page Seo is the part of SEO that improves the quality of your web page by improving the different page-level elements like content, title, etc. it is the basic & most important part of SEO.
NOTE: there are two factors almost the same so don’t be confused with them;
On-site SEO– This is for the whole or Entire Site. It is Done with Permalink Structure, Sitemap, etc. On-site means for the whole site.
On-Page SEO– it is done on a page of your site. It includes Headings, improving content, media, & page intent, etc.
How to do On-Page SEO?
On-page SEO is done on a webpage to improve its Quality to make it easy and completely understandable by the search engine.
A web page is called a perfect page if it is;
- About a specific or single topic.
- providing Unique value
- Having Subject to Title Tag, URL, Image Alt Text, and in Body
- Link back to its Category & Homepage.
Content Of the Page
Understand your audience. Think about their requirements or what they want. Write for your audience, not for Google.
- Your Content should be free from any type of errors or mistakes. It should not be copied from any other sources i.e., Plagiarized. If you have well-written, informative High-Quality content, then there are 65% chance to rank high in Google.
- Use and target long-tail keywords in your Content with nearby 1% Keyword Density With its LSI or relative keywords.
- Avoid over SEO & keyword usage or density. More than 5% Keyword Density makes spam & penalizes you
- Use Media in your Content Like Images, videos, Infographics, etc.
- Don’t focus on Word count.
Write an attractive, Descriptive title for your post. Use a targeted keyword in your post title. It should be in 50 characters with spaces. Try to use the keyword at the start of the title. Use the keyword in the title only for one time.
Post Permalink Structure
Write an understandable URL for your post. It is the address of your post. Use your targeted keywords in the URL. Avoid using symbols, numbers, and special characters in the permalink.
This is an example of an ideal Permalink.
Always use heading tags in your content to write headings & subheadings & special points.
Use the H1 tag to write the post title only & don’t repeat it. In WordPress, the post title is already in the H1 tag. So don’t use or repeat it.
Use H2 & H3 tags for subheading & sub-subheading respectively to write subheadings.
These tags provide information about your site to Google. Write descriptive, well-structured Meta tags for your site. It should be in 165 words with spaces.
Internal & External Linking
Interlink your all posts with each other. Give a related post’s link to another post. It will help your readers to read more content on your site and spend more time.
It also helps you by providing more information about your post to Google.
You can use external links that should be relevant to your post to provide more information to your readers or visitors.
External linking helps you to get more trust from Google that you have useful information for your readers.
But link to trusted and well established sites only to give external links in your post.
Place social sharing buttons for your post, and encourage your readers to share your content on social media. Social presence is a big factor in Google SEO.
Make sure your site does not take too much time to load. If it happens then it is a big issue in ranking.
Now Google considers it as a factor. Use the Google Page Speed Checker tool.
Your site should be loaded in 2 seconds. It helps you to improve your ranking & engage more audience with your site.
Your site should be neat & clean designed with a professional look according to your niche or functionality. There should be no errors or no broken links on your site. your site should be mobile-friendly
Other Points Related to On-Page SEO
- Use your targeted keyword in the title & permalink.
- Use your targeted keyword in the first paragraph.
- Your targeted keyword in the Image alt text.
- Use LSI keywords in the body & H2 or H3.
- Compress images before use to reduce load time. don’t use large images in your post
These are the proven techniques to use. Anyone can have his/her web page SEO optimized by using these methods.
Have you any other On-Page SEO techniques?? Write them in the comments box and share it with me. And don’t forget to share this post