The year 2020 offers exciting opportunities for you to grow your blog and get more subscribers. There are many exciting new developments in technology and marketing trends, which you can leverage to grow your blog.
How people engage with each other and with businesses online is changing. Your strategies need to reflect these changes in order to reach out to your audience successfully.
Your blog’s survival and growth depends not only on having a strong subscriber-base but also on an engaged audience. With so many businesses and blogs online, there’s little reason for a person to stay loyal to a site based on products and content alone.
Your audience is looking for meaningful interactions with your brand online. You need to drive engagement to not only boost traffic and conversions but to also build relationships.
Boosting engagement in 2020 will rely on creating positive interactions with people. Let’s look at how you can boost your blog’s engagement this year and grow your audience.
Encourage User-Generated Content
A powerful way to create engagement on your blog is to give your readers the chance to voice their opinions. You can do this by encouraging user-generated content in different ways.
Ask your users to write comments in response to your blog posts. Very often, the content in comments can be more insightful and interesting than the post itself. Such comments can trigger even more comments and better engagement on your blog, which leads to more traffic.
It’s also important to respond to comments. You’ll be able to clarify doubts and show people that you’re listening.
Another great idea is to ask users to submit blog posts to your site. You can feature your readers’ content by asking them to contribute posts based on specific topics and ideas.
Getting user-generated content saves you time and effort. You’ll have fresh content while giving your audience a way to engage with your brand and with other people.
Your audience also creates user-generated content in other forms. Images, shared content, ratings, reviews and other material are some examples. You can feature their content on your blog and in advertisements.
People prefer peer-made posts over marketing messages. By leverage your audience’s content, you can build social proof and win their trust.
Collaborate with Other Bloggers
Collaborating with other bloggers and publications gives your blog a greater reach and helps you find new audiences. You can write for other blog sites by creating guest posts.
Guest posts help you connect with audiences who have never heard of your before. By writing for publications within your field, you’ll ensure that the readers are people who can become subscribers on your blog.
Publishing a guest post on other sites is also an opportunity to send backlinks to your blog. You’ll also send traffic and create engagements.
You can create reciprocity by allowing relevant bloggers and influencers to create guest posts on your site. There are many benefits from having guests posts – such as giving your readers fresh, high-quality content. You also increase your engagement and traffic if your guest writer is prolific in their field.
For blog users, giveaways are unexpected and welcome ways to engage with a business. They create an opportunity for people to win something for free.
Giveaways create positive emotions such as excitement and anticipation. Your users are more likely to return to your blog to participate in the giveaway. They will also share your content with their peers on social media, sending more traffic your way.
A giveaway can have a powerful impact on your business. You can hit several marketing goals at once and in a short period of time. You can drive up traffic, build your email list, increase subscribers, and increase brand recall.
Creating a giveaway contest is easy if you have a WordPress website. All that’s needed is a giveaway plugin that you can install on your blog.
A good giveaway plugin will allow you to create a contest that supports your marketing goals. You can set a giveaway contest so that people participate by sharing your content on social media.
You can also use it to build your subscriber list on your blog site. Create your giveaway so that a site visitor can participate in it by entering their email to join your mailing list.
A giveaway contest is an effective tool for creating a surge of activity on your blog in a short time frame. It’s important to have a great contest prize in place and to market your giveaway on social media.
Build a Membership Site
Your audience has a plethora of blogs to read from. To stand out, your blog needs to connect with people in a real way.
Building a membership site for your blog readers can create meaningful engagements. A membership site is an exclusive place where members can have discussions and ask questions.
You can also offer member-restricted content that’s not available to the public. Offering exclusive content makes your content appear more valuable and compels more people to join your blog. A blog that starts a membership site from the very beginning can derive a number of advantages:
- You have an audience that cares about content
- Members will give valuable feedback and ideas that can improve your blog
- Your blog members are more likely to buy from you
- They also buy from frequently
- You can reduce your marketing expenses since you don’t need to focus on bringing in new readers as much
- Members create content that turns your site into a helpful resource-base for your business
- They will share and engage with your content on social media more
It’s clear that a membership site can boost your blog in many ways. You can easily build one by using a membership site software or plugin for your WordPress site.
There are many forms of membership sites; you can start a forum, a learning platform, and other membership types to boost blog engagement.
Add Interactive Content
Interactive content, as the name promises, gets your users to engage with your content. It is, in essence, content that invites users to play an active role in content creation.
Adding interacting content to your blog keeps users on your site longer. It makes your blog more enjoyable and can compel users to share your content with their peers.
Creating interactive content on your blog can be simple and affordable, or complex and expensive. Your content can consist of basic forms, quizzes, and polls. You can add social media buttons that allow users to like, share and comment right from your blog.
Such interactive content is relatively easy to make; all you have to do is use a plugin. You can even find free tools to make surveys and polls.
You can also opt for complex stories, interactive videos, and more by working with specialized platforms. These platforms often require considerable investment, but they also offer highly engaging media.
Adding interactivity to your regular blog posts will give your readers more variety. It can draw more visitors to your site and create engagement on your blog and on social media.
Use a Mobile-First Design
Today, there are 5.11 billion unique mobile users in the world. They access the internet on their phones and use it to consume content and even make purchases online. As a blogger, you can’t afford to neglect your mobile website since a large number of your readers will be accessing your content on their phones.
It’s important to pay attention to your mobile site because Google now indexes mobile sites first and then the desktop version. This implies that your blog’s mobile site plays a crucial role in your search engine ranking.
There are several ways you can optimize your blog for mobile:
- Choose responsive WordPress themes that work well on mobile devices and tablets
- Optimize your blog’s performance and speed to enable your site to download quickly. Loading time plays a crucial role in your blog’s traffic and engagement rate. This is because users will leave a site that takes longer than three seconds to load
- Create content that’s mobile-friendly. Reading on a mobile screen is challenging and strains the eyes. When you create content to make sure that it’s broken into small paragraphs, has headings, and is easy to scan
By optimizing your site for mobile screens, you’ll create more engagements. You’ll capture a larger portion of the existing population that uses mobile phones.
Boost Blog Engagement in 2020
The key to getting more blog engagements in 2020 is to create value with your content and by building relationships. Doing this takes time and effort, along with the right tools and strategies.
You can offer something unique to your blog visitors by producing great content and creating exclusivity. Building relationships also matters when it comes to boosting engagement.
By using the ideas given here, you can make 2020 a year that sees improvements in how you engage with people. Grow your blog and your readership base by turning brief engagements into lasting relationships.