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SEO techniques change very quickly to keep up with changing search engine algorithms. As a result, things that worked for you just a year back may now be completely useless or even hurt your rankings. That’s why it’s important to stay on top of the latest SEO techniques. In this article you will find out:
- What Search Engine Optimization is
- Why constantly improving Google Search Engine Optimization is important
- How to improve Search Engine Optimization in 2021
- Latest Search Engine Optimization tips and techniques
What is Search Engine Optimization?
Search Engine Optimization (SEO) is the process of optimizing your website so that it ranks high in search engine results. This enables you to get traffic to your website without having to pay for every visitor. This is known as “organic” or “natural” traffic, as opposed to paid advertising.
Search engines have their own algorithms to decide which websites should rank higher when the user types in a query. Every search engine algorithm has its own rules and nuances and ranks websites accordingly. SEO is nothing but the process of optimizing the website according to these rules. The better optimized a website is, the higher it will rank in the search engine results. Higher rankings mean more website visitors, which should translate into more revenue.
Why you need to constantly improve Google Search Engine Optimization
Google’s share of the search engine market is a whopping 92.86%. Google has a virtual monopoly when it comes to search engine queries. That’s why most SEO activity is developed around Google’s search engine algorithm.
However, this is easier said than done. Google realizes when SEO tactics are being used to outsmart its algorithm and updates its algorithm accordingly. For instance, Google places great emphasis on backlinks when ranking websites. Initially, the more the backlinks a website had, the higher it would rank in the search engine results.
As a result, a number of websites started using tools like backlink generators. These automatically created many backlinks for their websites. However, these backlinks were from poor quality sites which only existed for providing backlinks. To prevent this, Google rolled out the Penguin update in 2012. Now it isn’t the number of backlinks that matter, but their quality. In fact, websites that use spammy backlinks are now penalized.
This example goes to show that SEO techniques need to change constantly to keep pace with Google’s search algorithm. While the fundamentals of SEO remain more-or-less the same, the quick-fix techniques are always changing. It’s good to stay on top of SEO trends so that you can get ahead of the competition. Of course, there have also been reports, and evidence, that Google and Youtube have censored many Conservative voices and information in various ways (pushing formerly popular content deep into search results making them harder to find – with total disregard of total views or the good content, potentially deleting content, manipulating search results, putting good content with completely unrelated [and even bad] content, flooding the first pages of search results with Left-leaning sites, de-monetization of videos, and more).
How to improve Search Engine Optimization in 2021?
Google’s search engine algorithm keeps changing to stay ahead of those looking for quick fixes. However, the fundamentals of the algorithm remain more-or-less constant (or so we are meant to believe). A survey by Moz (SEO software company) revealed that the domain authority and external links continue to dominate in SEO. Here’s the distribution of factors that affect a page’s rank:
As technology changes, so does Google’s search algorithm. Therefore, SEO techniques need to keep pace with these changes. Here are some of the latest Search Engine Optimization tips that can help you improve your search engine ranking this year.
Latest Search Engine Optimization techniques
Make your posts readable
Many people don’t read content on the internet these days: they scan it. You need to make sure the main points of your content and the reading flow are easily digestible to people scanning over your content quickly. The longer people stay on your website reading your posts, the lower your bounce rate will be. This should help ensure that you have a higher organic ranking. Here are some ways to make sure your posts are readable:
- Smaller paragraphs
Restricting paragraphs to 3-4 sentences makes your content easier to read. Avoid one-sentence paragraphs They make your article seem more like a long list of bullet points. Also, avoid run-on sentences that go on and on and on and on and on and on and on and on and on without taking a break.
- Good sentence structure
The crisper your sentences, the longer people are likely to keep reading. Of course, having only short sentences with a similar word count can make your content sound monotonous. So keep varying the word count of your sentences.
- Sub-headings and bullet points
Dividing the text into meaningful bullet points or subheadings helps make your text easily scannable. Of course, don’t try to force fit this. Make sure the content is coming across more clearly by using subheadings or bullet points.
- Quality content
This one goes without saying. If what your post conveys is not unique and informational, then you won’t rank highly. Even if you follow every other formatting rule.
Google will now be using your mobile website for indexing and ranking. In fact, this migration to mobile-first indexing started back in March 2018 and is in full swing. It’s more important than ever before to make sure your mobile website is fully optimized. If you haven’t yet, make sure you switch to the mobile version of your website as soon as you can. You also need to focus on its loading speed and user experience.
Cultivate brand mentions
Google’s search algorithm apparently no longer relies only on backlinks to determine the credibility of a site. It now takes into account brand mentions also. Brand mentions are nothing but people referring to your brand on different websites and social media.
The Google search algorithm apparently uses brand mentions to determine your credibility as a website. It also analyzes the context in which the brand is mentioned to decide it’s authority and reputation. While building quality backlinks is time-consuming, quality brand mentions are relatively easy to get.
Try to mention your brand organically whenever there is an opportunity. Addressing customer complaints on online forums effectively is a great way to garner credible brand mentions. So is engaging with happy customers.
Focus on website speed
Website speed as a critical factor in SEO is not new. In fact, Google has been emphasizing on site speed since 2010. Of late, however, the loading speed of the website on mobile devices also matters. Earlier it was restricted to desktop speeds.
A good website loading speed results not only in a better search engine rank but also in a higher conversion rate. Here are some basic tips to focus on reducing your loading time:
- Compress the images on your website as this will reduce the size of each page by at least 30-40%.
- Allow browser caching so that load times for users gets reduced significantly.
- Do a thorough code review and remove the unnecessary and obsolete code from your website. You should immediately see a sharp increase in loading speed.
- Get an experienced backend developer to try and reduce the response time from your server.
SEO simply cannot be a one-time effort. It doesn’t matter if you’re trying to maintain a high rank or wanting to get on the first page. You need to constantly work on SEO improvements and implement the latest SEO techniques. That’s the only way to ensure you rank highly on search engine results.