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Are you considering holding a giveaway for your audience to spice things up? Giveaways are a great way to drive traffic to your website, engage your followers, and boost excitement around your brand. They’re great because they give users something to look forward to while bringing them closer to your business.
However, too many brands run giveaway campaigns without planning first. If it’s going to be a success, you need to make sure you’re taking all the necessary steps and using the right tools. This will help you create the perfect offer, grab your audience’s attention, and reach the outcome you desire.
If you plan on creating a vital giveaway campaign for your brand, here are five tips to get you started.
1. Set goals in place
There could be many reasons why you decided to run a giveaway for your brand, and perhaps there are more than one. It’s crucial to set goals in place for what you want to achieve with your giveaway before you start so that they align with your desired results. If you blindly run your campaign without knowing what you want to achieve, there’s really no point in having it in the first place.
So, you need to set goals in place for your giveaway. These could include:
- Driving traffic to your website
- Creating excitement around new products and services
- Increasing social media followers
- Boosting email signups
- Building brand awareness
- Generating sales
Once you choose the goals you want to reach, it’ll be easier to run a giveaway that leads to tangible results.
2. Create rules that align with your goals
Next, you need to map out the rules for your giveaway. There are several ways to go about this based on what results you want. You can ask users to submit user-generated content, their email address, to vote in a poll, and much more.
If you want to add more subscribers to your email list, you can ask users to enter by handing over their email address. If you want to compile user-generated content, you can ask your audience to submit images or videos. More often than not, classic giveaways gain more traction because they don’t require your audience to do more than enter their information. Your objectives should always align with your marketing strategy for the best results.
Meraki Notebooks created a giveaway as a thank you to their new subscribers while also trying to increase brand awareness. As a result, they required users to tag a friend, follow their account, and like and comment on the post:
A few details you want to outline for your rules might include:
- The length of time the giveaway will run
- How and where users can enter
- How you’ll announce the winner
- Who can enter
- How you’ll choose the winner
All of these details can go on a landing page dedicated specifically to your giveaway. Another popular method is running it through social media where users are active nearly every day, which could result in more entries and increased traffic to your campaign.
3. Offer a prize your audience wants
This is one of the most important parts of your giveaway campaign. You can’t entice people to enter your giveaway if they don’t care about what you’re offering in the first place. That’s why it’s essential to know your target market inside and out. You’re catering to their interests with this campaign, so if you aren’t offering them anything they care about, you’ll end up with very few entries.
Research your target market to find out what prize or prizes would entice them enough to enter your giveaway. Create buyer personas to map out your audience’s pain points and help relieve them. This includes information about their demographics, interests, income, education, buying behaviors, and much more.
Your buyer persona might look like this when you’re done:
The offer should always be relevant to your brand and your audience’s interests. For example, if you’re a food blog that emphasizes baking sweet treats, a solid giveaway prize might be a stand mixer or a cake decorating kit because you know your audience needs these tools to follow your recipes.
Three fitness brands came together to hold a major giveaway that included prizes relevant to their target market. Since these brands emphasize healthy living, they offered prizes they knew their audience had an interest in:
As a result, the giveaway received an 85 percent conversion rate and 49 thousand new email addresses. When you cater to your audience’s interests, the chances of running a successful campaign are much higher.
4. Create your giveaway with RafflePress
Now comes the technical part: creating your giveaway. Even if you don’t know a line of coding or have never set up a campaign like this before, it’s still possible to create a giveaway that turns into a success. Using RafflePress, you can easily create a giveaway campaign that helps you reach your goals and cater to your target market.
The plugin offers different pricing options to best suit your budget and marketing objectives.
Setting up your giveaway campaign through RafflePress is easy and doesn’t take a lot of time even if you’re a novice at setting up this kind of campaign. The plugin takes you step-by-step through the process of creating your campaign so you don’t have to worry about hassles or technical issues.
Remember how we talked about setting goals for your campaign? RafflePress sets up your giveaway with your objectives in mind:
Customize your giveaway to match your brand image by choosing different fonts and color schemes, adding photos, changing the CTA colors and text, and more.
When you’re done, your campaign might look something like this:
A few tips to keep in mind when creating your giveaway campaign are:
- Keep your copy clear, concise, and to the point
- Use captivating images to grab users’ attention
- Match the visual aspects to your branding so your audience know it’s your giveaway
5. Promote your giveaway
Without ample promotion, few people will know your giveaway exists in the first place and it won’t gain much traction. The point of your campaign is to garner enough attention towards it so that you collect entries and receive measurable results, so promoting it as much as possible is crucial.
Use social media to promote your campaign and get the word out. This is one of the easiest ways to build anticipation and excitement around it. Everyone loves the chance to win something for free, so it shouldn’t be too difficult to gain entries if you’re targeting the right audience.
You can work smarter by setting a rule that users have to tag friends in your giveaway post so more people receive notifications about it, even those who previously didn’t know about your brand or contest. You can also send out an email blast to current subscribers, build a dedicated landing page, or create an optin with OptinMonster so those browsing your website get the chance to enter too.
HotBox Pizza created a landing page specifically for their giveaway so they could increase their chances of gaining traction and running it successfully:
Over to you
Creating a giveaway that converts doesn’t have to be difficult nor a hassle if you have the right tools in front of you and know who you’re catering to. It can be a fun, exciting experience for both you and your audience because they get the chance to win something they want and your brand gets the chance to grow organically. As long as you have a strategy set in place, you’re sure to reach your goals with your next giveaway campaign.