It’s never too late or early to start making strategies for your holiday marketing. During the holiday seasons, there is magic in the air, people are happy, and they try to bring cheer to everyone’s life.
It also provides a great opportunity for businesses to increase their sales. Especially for small businesses and firms, the holiday season is a great way to make more sales.
But for that, you need to make sure that you have a marketing strategy. Give some discounts, decorate your shops and host an event. All these things will attract people to your shops, and you will make a great sale.
Holiday promotions are not limited to small firms; every big or small enterprise takes part in it. People need gifts and are usually generous around the holiday. So, it would be a mistake to let this opportunity go.
There are many ways to market your product before or during holiday season. But you have to plan for it pretty early. Don’t worry about it being expensive, small budget strategies works fine too.
Here are some great ideas that will make you holiday marketing pro:
Send Holiday Greetings to Your Old Customers
Businesses usually have contact information about their old and regular customers. Use this information to remind them about you, by sending a holiday greeting. Send a greeting card or email or text, anything that will create a positive impression on them. Also, the message can be as simple as ‘happy holidays’ without any offers or discount. Even this increases your chances of more sale.
Host and Create A Unique Holiday Event
When you create, host or become a partner with a unique holiday event, it can help boost your sales. Everyone loves going to parties or events or fairs related to the holidays. It is a place where they can enjoy with their families, east, shop and make memories. So, make a plan to create an amazing event. It doesn’t have to be something big even a small company party can do the trick.
Also, you can host a small fair or sale, partner up with local businesses for the same. You can use different methods to advertise about the same- billboards, fliers, print ads and so on.
Partner Up With A Local Charity to Help People
One of the best and noble event is helping out a local charity. Find a local charity that you believe in. Help them raise funds or donate money and encourage your employees, customer, and others to do the same. For that, you can have a pledge drive or something. If you don’t want to donate money, you can help them by donating your time and expertise. NGOs are always looking for volunteers, by helping them out in their work you make a great impression of your brand. Also, you help your community and make longer-lasting relationships.
Special Hours During Holiday Season
Long working hours can disrupt the shopping schedule for many people. So, for those late-bloomers, hold special holiday hours. Spread the news about the same amongst your consumers through emails, text or fliers and banners.
Partner-Up With Local Businesses
Contact your local business-men and ask them if they are interested in making a partnership. You can combine forces with them to host a special holiday event or sale. Or you can make a trade where you promote the businesses of each other- buy this and get a discount on the second thing. It is a great strategy, but only gets involved with businesses you can reach.
Take Help from Local Artists
Find great local artists that can play or read or want to exhibit their art. Sponsoring them will give you a way to be part of a community. Also, it gives them a platform to showcase their talent and their known-people will definitely come to watch them. It gives you a chance to make new customers.
Gifts to Show Them Your Gratitude
Give your customers some gifts during holidays to show them your gratitude. It helps them remember you and strengthens your bond too.
Use Social Media to Give Holiday Giveaways
Everyone uses social media these days. It can really increase the reach and consumption level of your business. During the holiday season, run an Instagram or Facebook giveaway campaign. Create an attractive banner and promote it across social media platforms. In this, all users have to do is like, share and comment a particular post. It is a great use of social media, and everyone loves a free sample.
I hope these tips help you to reach all your marketing goals for this season.