Do you want to know everything about SEO Search Engine Optimization?? then Read this complete guide to SEO.
When you start a new website or blog on any niche, then there is very Difficult to get a position on the first page of the SERP, even if you publish content regularly. Your competitors are showing there, instead of you. They are getting the huge amount of organic traffic due to their higher positions in SERP. This is a loss of you
♠ 33% visitors go with 1st Position in SERP! Really ???
♠ 75% visitors go with Top 3 results in Search Engine Results. Can You Imagine ??
♠ There is very less amount of visitors that check 2nd or 3rd page
♠ And Almost no (negligible) visitors go on 10th or further page in SERP
♥ In every month, on Google, 100+ billion Searches make by their users. Oh Really!!!
Now you can think or imagine why you need top position in search engine results?
Now Question is that
- how you can get top positions in SERP??
- How to get free organic traffic??
The answer is SEO
What is SEO Search Engine Optimization & How it Works?
Definition- SEO Search Engine Optimization is a technique or the process to make a website or web page, search engine optimized to gain or achieve free, natural or organic traffic by getting Higher Position in Search engine results.
To understand that, how SEO Works First you have to need to learn & understand about
- search engine is working ??
- How search engine knows about your site or content ??
- How Search engine gives positions in SERP ??
After that, you can understand the working of SEO. It is the technique to increase the presence and visibility of your site or content on Internet by Different methods.
SEO has three types-
- White hat SEO (recommended, 100% Safe & Genuine )
- Grey Hat SEO (not recommended)
- Black Hat SEO (not recommended)
It divides into two parts-
On-Page SEO- make on your site or web page
Off-Page SEO- make without opening your site.
How to do SEO – Step by Step Guide
You can hire an SEO expert to do it for your site. I provide SEO services, but I recommend that you do it yourself. Learn about SEO and understand it & start it. Moz Beginners Guide
SEO Periodic Table By search engine land
Before starting SEO check your Site’s Indexing in Search Engine by Site:domain.com.
If not then submit it on Google for indexing. LINK to submit
Keywords- To start SEO Search Engine Optimization, you have need keywords related to your niche. Keywords are used to write content & get the position in Search results. Choose keywords according to your niche. For example: if you have a fitness niche site then use keywords related to fitness like as, Fitness Tips, Fitness Bands, Body Exercises. And check monthly search volume, CPC etc. terms, about a keyword before choosing them.
You have to need to use keyword research tools to find keywords. Choose long tail keywords. There are many tools to keyword research (free & Paid). But I recommend you some best tools to find keywords
“Content is the king of online market” this is true. I have found it many cases.
After choosing keywords, write content on them. And use relative keywords about that main keywords.
For example, if you write content on “Google Adsense” then use its LSI or Relative keywords like as Google Adsense approval, Google Adsense Tips, Requirements for Google Adsense etc.
Your content should be free from any error (spelling errors & grammar errors). Use Grammarly tool to check errors. Most important, your content must be unique not be plagiarized. It means content should not be copied from any other sources or sites.
Write a well-structured, informative, Descriptive and unique content. Content should be minimum 500-600 words. But I recommend 800+ words in a post. Lengthy content is more SEO friendly. Use media in your content to increase search visibility. Remember one thing Write for users, not for Search engines
⇔ Content Optimization-
Title Tags– Write an Accurate, descriptive and concise title for your content As well as search engine. It should not be lengthy than 65-75 characters with spaces.
Use Keywords in-
- in title & permalink.
- In the first paragraph.
- Image alt tag.
- Use LSI keywords in body & H2 or H3.
Meta tags- meta tags provides information about your site to search engine.write a unique and relative meta description about your content. It should not be longer than 160 characters.
Google statement about meta tags-
Heading Tags- Use Heading tags to highlight & divide your content titles in heading, subheading, etc.
Use H1 tag for content title only not repeat it. In WordPress, H1 tag is already in the title so don’t use it. Use H2 and H3 tags for one time don’t repeat them again and again.
In WordPress you can use Yoast Seo & Seopressor plugin it will help & guide you to do On-page SEO and in use of tags.
Official Statement of Google About H1 tags
URL-Structure- URL is the address structure of your site. It should be well written, shorter(2-5 words) with focus keyword. Use hyphens instead of other symbols.
Image SEO- write image title, caption & alt text to make an image Seo optimized.
Design & Architecture-
Your site should be Mobile friendly. In these days everyone has & use smartphones to search, read and watch something. Mobile users increasing day by day. So make your site is mobile-friendly.
Social presence- this is a big factor in ranking.Social media has a great impact on the visibility of your site or content. Your Social reputation (likes, shares, tweets, followers) is counting in ranking. So you have the need to Share your content on social media to increase its social presence & indexing. It also helps to get traffic on your site. So be active on social media and share your content on popular sites like as, Facebook, Twitter, Linkedin, Google Plus, Pinterest, etc.
Backlinks- backlinks are one of the most important things to get a higher position in the google ranking. Google checks about your backlinks, backlinks quality etc. to believe in you. Having backlinks from premium sites, it means you & your content are genuine not fraud or spam. So in the result of this trust, you get the higher position.
Submissions- Submit your site to high PR & your niche related directories, forum, communities etc. it will help you to increase your online presence & indexing as well as get traffic for your site. Get your content on Google
Violation & Spam Penalties-
we can’t talk about SEO without considering the chances of google penalties. Doing SEO with wrong way or methods and over SEO can penalize your site from SERP. So be careful when doing SEO Search Engine Optimization. Don’t submit site on any site directory and in bulk. Check alexa rank and quality of that site to submit your site.
Webspam Content Violations
Conclusion- These are main and basic factors of SEO Search Engine Optimization. SEO is not a big deal you can do it easily if you understand it once. Output can take some due to your requirements level. But there is always a risk of google penalties. Output may take some according to you requirements. Keep learn more about SEO search engine optimization & start it for you Site.
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All the best….!!!!