Long tail keywords are the key to success in online marketing & Search Engine Optimization.
Keywords are the basic of SEO. You can win the SEO battle if you have right keywords for your business. Keywords have three types; Short tail keywords, Middle tail keywords, and Long tail keywords.
What are Short Tail Keywords?
These are the one-word keyword phrases. For example-
Short tail keywords are too much competitive & costly. Mostly big sites like as HuffPost, Forbes are using these types of keywords. Because these keywords are large volume keywords & they have the budget to handle these types of keywords.
What are Middle Tail Keywords?
These are the two-three word phrases keywords. For example;
- Search Engine Optimization
- Moz Keyword Explorer
- Apple iPhone
- Body workout
- Drinking water
Middle tail keywords are also competitive & costly with big volume.
What are Long tail Keywords & how can I benefit from them?
These are the four or more word phrases keywords.
Long tail keywords examples-
- How to do SEO for my blog?
- Connect iPhone 7 to iTunes
- Best social media marketing tools
- Bluehost web hosting discount Coupon
- Best time to do exercise
Long tail keywords are less competitive & costly. Anyone can easily rank for Longtail keywords. Long tail keyword phrases have more conversion rate. It means people use long tail keywords to buy something. You can see this search demand curve-
Almost 70% searches are performed by long tail keywords. Long word phrases are more conversion-able by nature. Because Long tail key phrases are more specific to a topic.
When people search to buy something or to solve their problems then they search for long phrases. For example-
- How to get Google Adsense Approval for blog
- Different ways to monetize YouTube.
- Amazon discount coupons
- Bluehost web hosting Discount Coupon.
- Best deals to buy iPhone 7
Anyone who is searching for “Bluehost web hosting discount coupon” wants to buy Bluehost web hosting. That’s why he/she is finding a discount coupon.
On the other hand, if someone is searching for “Bluehost” have very low (or no) chances to buy Bluehost web hosting. because People searches for short tail keywords ( also known as Navigational Keywords) like as- Adsense, Facebook, PayPal, Bluehost to find & open sites rather than buying something.
That’s why these short tail keywords have very low or negligible conversion rate and large volume.
But all the long tail keywords are not conversion able. For example;
Keywords like “How to do keyword research” & “best web hosting for WordPress” are long key phrases but informational keywords. It means these keywords have problem-solving intent instead of buying intent. People search them in Google them to solve their problems or to know something.
Informational keywords are starting with how to, when, why, top and much more.
If visitors are not ready to buy then they will definitely search for informational keywords.
But if they want to buy something then they will use commercial keywords.
Commercial keywords are starting with commercial terms (prefixes & suffixes). For example-
You will find the commercial intent keywords as well as information intent keywords in your keyword research.
You should have a need to find the right keywords according to your requirements. If you want to share your knowledge or experience then you have to need to use informational keywords.
But if you want to sell something or offer a deal to your visitors then you should have the need to use Commercial Intent Keywords.
Select keyword phrases according to your business & keywords intention. Because if you find right keywords with low volume then they will be more profitable for your business than large search volume keywords.
“Understand your goals & requirements of your visitors when finding Keywords” -Harpreet Munjal
It may be possible that your Longtail phrases will not be ranking on the first page of Google. But long tail keywords are very easy to rank with low cost and effort. Because long tail keywords have very low competition. Long tail key phrases are the best option for any business or website.
How to find Long tail Keywords
There is no thumb rule to find right keywords for your business or website. It depends upon your business, niche, audience etc. but there are some factors to find profitable long key tail phrases-
Your Business Goals- Think about your business. I mean;
- What are the goals?
- What are your products/services?
- Your targeted audience?
- What can you offer to your customers?
- How are you different from others?
- What you do best?
These terms will help you to understand your business goals.
Your Audience- you should have the need to know about your targeted audience. I mean;
- Which country/city you are targeting?
- Qualification, Profession & Age level of your audience?
- What can they expect from you?
And other terms like these will help you to understand the level & requirements of your audience.
choose the keywords according to their intentions. For example, if you want to share your experience then use informational intent keywords. But if you want to offer any deal to your customers then use commercial intent keywords.
Long tail keywords have very low competition but it will be more secure to check the keyword difficulty of a keyword. Always select those keywords which are less competitive & easy to rank.
Best Long Tail Keyword Research Tools
There are many tools to find long tail keyword phrases. But you have no need to use & check each & every tool because here is the list some best tools to find Longtail keywords-
Long tail Pro
Long tail pro is one of the best tools to do long tail keyword research tool. Longtail pro offers many great features to find easy to rank long keywords to increase your organic traffic.
Long tail pro is a paid tool to find profitable keywords. But you can use it free for one week.
Semrush is one of the best tools to do long keyword research. You have just need to enter your seed keyword in semrush. Semrush shows you useful data about your keywords as well as related keyword phrases and match keywords variations.
You can enter your competitor’s domain in semrush to find their organic keywords.
Semrush offers more than keyword research. It is a paid tool. But you can use it for free for seven days.
Get your free semrush account.
Ahrefs is an SEO analysis tool. They also offer Ahrefs keyword explorer to find keywords. Ahrefs is very easy to use. You have just need to search your seed keywords. Ahrefs shows you important & advanced data about your keywords with related searches & search suggestions.
You can easily find long tail keywords with Ahrefs. You can filter your keywords by word counting to find more related & easy to rank keywords for your business or website.
Ahrefs is a paid tool but you can use it free for 14 days.
Google Suggestions & Related searches
You can find long key phrases with Google search. Google provides suggestions on search queries. You can use those search suggestions to find long keyword phrases.
Google changes its suggestions for every word or character which we write or delete from Google search box. So make some changes to find right keyword phrases.
When you Search something in Google & scroll the search result page to the bottom then you will find the related searches to your search keyword. You can also use those related searched to find long key keyword phrases.
But finding right keyword phrases check them with a keyword tool to know more about them.
UberSuggest is a free tool to do long tail keyword research.
It is very easy to use. Search your seed keyword with UberSuggest and you will get many long tail keyword ideas. UberSuggest doesn’t show important data about a keyword like as- search volume, keyword difficulty etc.
Keywordtool.io is a popular tool to find long tail keyword variations. And you can find 750 long tail variations for your keywords. You have just need to search your keyword phrase in the Keywordtool.io tool. You will find the 750 long tail variations for that keyword.
Quora is a popular Q&A site. Here you can find discussions about any topic.
People ask their questions on Quora to get an answer. But you can use Quora to find long tail key phrases.
Search a term or query related to your niche you will find different variations & questions for your query.
You can use get some long tail keyword ideas & variations from them.
How to use Long tail Keywords
Find the long tail keywords are not enough. You have to need to use them effectively in your content or website. I mean, Write SEO-Friendly Content. Here are some tips to use long keywords for SEO.
- Write your keyword in the title. Your title must define your topic & clickable. But avoid keyword stuffing.
- Use your keyword & its variations in the H tag headings & Meta description. Use your keywords naturally in the Content of your website.
- Interlink your web pages with each other. It will help you to improve the bounce rate & user experience of your site as well as rank high in Google.
And don’t Forget to do On-Page SEO & Off-Page SEO.
There is no doubt that long tail keyword research is the best option to get success in online marketing.
First, understand your business goals then you can easily find right keywords for your business or website.
Long tail phrases are the very easy to rank. Adding more words in long tail phrase means lower down its competition & more specify its topic.
If you want to get success in online business then find profitable long tail keywords for yourself.
What do you think about this long tail keyword guide? And what do you think about long tail keywords? Tell me in the comments box……..!